RIESTER is Supercharged by “Best of Show” Award from Utility Communicators International Competition.

Published on July 15, 2016


RIESTER is energized by the news from Utility Communicators International (UCI), a conglomeration of prestigious communications and marketing professionals who announced the winners of the esteemed Better Communications Competition (BCC). RIESTER’s work for Pacific Power and Rocky Mountain Power, the largest utility providers in the northwestern U.S., earned the award show’s highest honor for 2016 with Best of Show for its campaign “Welcome to Wattsmart.” This was followed by six other awards including two Gold, one Silver and three Bronze.

Educating consumers about ways to conserve energy is a decade-long mission for RIESTER. In fact, inspiring people to make behavior changes to improve their lives and environment has been a true RIESTER priority since its founding more than 27 years ago. BCC is the most respected awards program for utility communicators. Competition is fierce because entries are received from utilities of all sizes across the U.S. Titles of the winning work and the categories are listed below:

  • Best of Show – Print Advertising: Welcome to Wattsmart, UT
  • Gold – Print Campaign: Welcome to Wattsmart, UT
  • Gold – PR: Act wattsmart Video Contest
  • Silver – PR: Souper Bowl of Caring
  • Bronze – Marketing Campaign: Act wattsmart Video Contest
  • Bronze – PR: Lineman, Safety is No. 1
  • Bronze – Online Media: Welcome to Wattsmart, UT

The Best of Show “Welcome to Wattsmart, UT” campaign features a romanticized town called Wattsmart, where life is picture-perfect because all the residents are energy efficient. And the resonating message reminds people that even though we can’t all live in Wattsmart, we can all live wattsmart by saving energy.

The Act wattsmart Video Contest invited residents to create videos demonstrating how they live wattsmart or how they would like to live wattsmart. The winners received store credit for energy efficient upgrades.