50 years after the Surgeon General’s Report on Smoking and Health, there’s a lot left to be done

Published on January 17, 2014

Today is the much-anticipated release of the new Surgeon General’s Report on Smoking and Health. This marks the 50th anniversary of the first report that sounded the alarm for generations to come.

Since the initial report was released in 1964, rates of smoking in the U.S. have declined by more than half. With nearly two decades of experience creating and implementing some of the most successful tobacco prevention and cessation campaigns in America, RIESTER is proud to have contributed to this important public health accomplishment.

 The first smoking and health report was a crucial turning point because it irrevocably shifted the country’s perception of smoking from a harmless habit to a serious health threat. It named smoking as a direct cause of not only lung cancer, but also laryngeal cancer and heart disease, capturing national headlines and becoming one of the top news stories that year.

But until smoking is no longer killing our country’s adults and youth, and exposing all of us to the harmful effects of secondhand smoke, our work is not done. Tobacco use is still the number one cause of preventable death in the U.S.

RIESTER’s legacy in anti-tobacco initiatives is diverse and deep-rooted. Over the years we have conducted hundreds of research projects with tobacco users, and with their family and friends. Through these experiences, we have heard first-hand the heartache, desperation and even resentment caused by tobacco addiction. Every personal story has been a source of inspiration for our more than 20 years working on anti-tobacco campaigns—from helping people quit to preventing initiation. Some examples include:

www.TheCIGnal.com and www.ProjectQuitAZ.com

Building on a long history of reports detailing the reality of tobacco, today’s Surgeon General’s report will reveal the latest data about how using tobacco detrimentally affects your health and will highlight the past five decades of achievements in tobacco control and prevention.

On this important occasion, RIESTER celebrates the many strides that have been made. Moreover, we are reaffirming our commitment to help educate and protect people of all ages from the life-threatening health effects of tobacco.

The Surgeon General’s office (@Surgeon_General) and the Centers for Disease Control and Prevention (@CDCTobaccoFree) will be live tweeting during the report’s release at the White House today using #SGR50.

Watch the live broadcast of the new Surgeon General’s report at the White House website.